SOFTCULT
“We feel a responsibility – almost a desperation – to change things before our time is over”
‘Mercedes and Phoenix are determined to protect and uplift the new generation – whether that’s those who are struggling with their identity or relationships, or women in the music industry in general. “Even if we haven’t met, we feel connected by this common cause,” nods Mercedes.'
“We’re unlearning this pop writer mentality of, ‘You have to write a radio single!’ That’s not what Softcult is about.”
This release of pent-up energy is also evident in their move towards shoegaze and grunge, with even heavier sounds on the way, too (“We’re experimenting with some more industrial vibes…”). These new soundscapes seamlessly complement Softcult’s lyrics, lending an edge to their words while still giving people something to sing along to. But, crucially, that message will always be leading the way. “We do feel a responsibility – almost a desperation – to change things before our time is over,” shares Mercedes, while Phoenix adds: “It’s our time to take the torch and hopefully make things better for the generation after us."
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